About

I’m a digital media strategist, copywriter, and educator based in and around New York. I partner with CPG and lifestyle brands to explore who they are and why they matter. My work focuses on food, plants and people, and I do my best thinking outside.

After assisting in the launch of Row 7, Dan Barber’s flavor-first seed breeding company, I pivoted to fieldwork. I’ve farmed vegetables, livestock and aquaculture on both coasts, in rural and urban settings.

As a copywriter and content strategist for over a decade, I've developed brand voice and built content systems from the ground up, working with over 30 brands across web, social, email, OOH and long-form for founders and marketing teams with a mission. That range extends to journalistic pieces on food waste and recovery, writing and translation for culinary magazines that look at food through a critical—and hopeful—lens, and copy that's helped donor-reliant nonprofits appeal to the generosity of their communities.

Writing food-focused curriculum takes me from undergraduates at New York University to toddlers through Tiny, my own education service merging academic skills with functional play to help little ones build lifelong relationships with food, nature and all living things. I started teaching in English and Spanish over a decade ago, in classrooms at Dalton, Ross, Hayground, Richmond College Prep and J. Spencer Smith schools, as well as in writing workshops with incarcerated women at Westchester's Department of Corrections, mentoring students in self-expression and storytelling.

I’m committed to working with others to build a better food system; one that offers nutrition, care and reverence for all. My newsletter, Chimi, is a sometimes-salty, sometimes-sweet little slice of the internet where I write about food, plants, people, and the weird ways they all intersect.